Skip to main content

Property Management | Landlord Education Blog

Maximizing Your ROI: Property Marketing Strategies for Landlords in VA

Maximizing Your ROI: Property Marketing Strategies for Landlords in VA

About 7% of rental units in the US remain vacant. If your Hampton Roads, VA properties are empty, you'll start losing money. Having a high vacancy rate will cause you financial and mental stress.

Instead of leaving those units vacant, invest in property marketing. Not sure how to reach renters in Hampton Roads? Read on for the strategies you need to ensure success!

Enhance Real Estate in Virginia

Research available real estate in Virginia. Note the amenities offered and each property's rental rate. Complete a rental analysis to set competitive rates for your own listings.

Consider enhancing your properties to make them more attractive to renters. Start outside. Improving the curb appeal will ensure you make a strong first impression.

Hire a landscaping company, add fresh flowers, and consider painting the property's exterior. Inside, stage the property.

A professional photographer can capture images of your beautiful property. Consider requesting video content. Creating a video or virtual tour will attract more renters.

Share Tenant Reviews

Ask your previous or existing tenants about their experiences living in your rental properties. Share their glowing reviews online. Positive reviews will strengthen your reputation as a landlord.

Update the Listing

Improve your rental property listing to include:

  • An attention-grabbing header
  • Thorough descriptions
  • A list of amenities/unique features
  • The rental rate
  • Your rules
  • Parking options
  • Nearby venues, transportation, and shopping
  • If the property is pet-friendly

Use search engine optimization (SEO) to ensure the listing appears in front of local renters. When they search for Hampton Roads properties, your listing could appear.

Once you update your rental property listing, share it! Over 60% of realtors use social media to promote listings. Building a social media presence can ensure you remain competitive.

Add relevant hashtags to your posts to appear in front of Hampton Roads, VA renters. Include a call to action urging people to explore the property at the end of the caption. Directing people to the property will lead to more online visibility and leads.

Hire Hampton Roads Property Managers

Marketing a property can become stressful and time-consuming. Don't do it all alone. Instead, hire an experienced property management company.

The best Hampton Roads property managers know how to engage local renters. They'll use proven strategies to save you time and money.

Look for a full-service property management team. Your property manager in Hampton Roads, VA can handle:

  • Property marketing
  • Maintenance and inspections
  • Accounting
  • Rent collection
  • Evictions

Their range of services will help you avoid stress. They can improve tenant satisfaction rates, leading to a higher retention rate. Retaining tenants can reduce vacancies and your need for expensive marketing campaigns.

Leverage These Property Marketing Tips Today

Don't let your real estate in Virginia sit vacant. Instead, invest in effective property marketing strategies. Remember, you don't have to develop your campaigns alone.

Instead, partner with Renters Warehouse. We've helped our clients build personal wealth through expert management since 2007. We can take care of everything you need when renting out your house.

Discover why we're America's leading real estate investment services company. Our proven suite of services will help you stay competitive in today's rental market. Contact us to start earning more from your Hampton Roads properties!